Wednesday, March 19, 2014

Logo Design Ideas

Every entrepreneur knows how important the role of a company or business logo is. Needless to say, a logo represents a lot about an entrepreneur's business endeavor and if the logo is effective, it can draw good business for the entrepreneur. On the other hand, if it's haphazardly done, then you can be sure that the logo will not attract as much business as an entrepreneur would most probably want. Hence, a great logo is definitely a must.Now if you're a budding entrepreneur who needs a good, definitive logo for his or her business or if you're an existing entrepreneur who needs a better looking, more effective logo,Here you can find easy to follow tips on how to come up with a good logo design. Here are some logo design ideas for you to consider.First off, never underestimate the power of reading and observing. This means that if you're in search of a good logo, then you must observe the things around you and read as much literature, books, magazines or even websites and blogs that you can lay your hands on. Observe how the other logos of other companies look like. Are they simple? Are they a little bit complicated? Did their logo pique your curiosity? What about books? Have you read or come across good logo through design books? Which ones were interesting for you? Now if you don't have time to actually read a book, why not scan at least several blogs made by professional logo designers or graphic designers? There are lots of information available online and a lot of logo designers have their own blogs whereby they generously share tips, tricks and expertise.By the way, never ever commit the mistake of merely copying an existing logo. Apart from the fact that you may be sued by the company that owns the logo (trademark or patent issues, among others), being a copycat really does not help your company at all. The buying public usually does not appreciate mere second rate copycats.Anyway, moving on. Second logo design idea tip would be this - practice, practice, practice. Just because you're not a professional logo designer does not mean that you do not have the license to at least doodle or try your hand in designing your own logo. You need not produce a perfect logo right away. Just try to draw or sketch what's on your mind and a professional can eventually clean that up for you and make it all nice and dandy. What's good about trying your luck in creating a logo on your own is that the very idea will come from you. After all, nothing beats when the ideas come from the creator themselves. So since you're the entrepreneur and since it's your business that will use such a logo, why not put your own ideas to it and see how it goes? If the logo draws good attention, then well and good. There will be no other person who gets to receive the much deserved pat on the back but you!
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Thursday, March 13, 2014

Free Logo Design

Free logo designs are simply not worth. They are like Frankenstein trying to sell his monster for free! Besides this free logos are probably some online guys putting large fonts and clip art through an out-dated software and claiming it to be a worthy logo. Most of the time these logos are infringed and breaking trademark policies. However, a major problem with free logos and free logo websites is that they are developed by marketers and not professional designers that know how to make a good logo. They want to make money and not necessarily provide quality that the client asks for. The free logos are basically off the shelf and not original, many other people would be using this logo. You would certainly not want to represent your product with a common and infringed logo. Trademark lawyers are very keen on originality of a logo. For proper brand protection it's highly crucial to trademark your logo. You need not to loose this protection by purchasing a free logo. Furthermore, the free logo is probably a bitmat low resolution image only. Such bitmat images are not suitable for website usage and certainly not for print usage. Free logos do not provide a vector format which is essential for printers to operate. Free business logo designs are a waste of time and effort. The worst aspect of this entire process is that even though you have a free logo, it costs you a lot of money in the end than it would have if you had bought a custom designed logo.

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Wednesday, March 12, 2014

Hair Salon Logo Design Ideas

If you are opening a hair salon or you are looking to improve the image of your existing business then you will definitely be needing a professional looking custom logo design. In this article we look at the importance of logo design in the hair stylist and hairdressing field. We examine common elements of hair salon logos to give you some ideas and we advise you on how to work with a designer to get the best possible logo to represent your salon. The Importance of Logos for Hair Salons Hairdressing is a fairly creative career and to excel in this profession you really need to have at least some artistic talent. A hair stylist's eye for detail, creative edge and originality can all be expressed in a logo design. The right business logo can create a great impression with prospective customers and let them feel that their hair will be safe in the hands of your team. Your logo will also help to give your brand a unique flavor that will allow you to stand out from the competition. Define your Market Before you order a custom logo design for your salon you will have to fill in a briefing form so that the designer will have an idea of what your business is all about. It is crucial that you give them as much information as you can about the kind of salon that you are opening and the kind of clientele that you expect to attract. If you are opening in an urban area that is surrounded by cafes and boutiques then your requirements may be very different from a salon in an urban shopping mall. Let your designer know about your surroundings, the space where you will be setting up and the style or theme of interior decorating that you will be doing. Write down a list of descriptive words that will give your designer an idea of the kind of impression that you want to have on people via your logo. You might use words like sophisticated, stylish, elegant, fashionable or welcoming to describe that kind of image that you want to have. A good designer will then be able to create a design that sums up what your business is all about. He or she will also create a design that projects an image that will appeal to your target market. Originality Rules Look at other hair salon logos for ideas and refer your designer to your favorites or to designs that you specifically don't like. A good designer will be able to pick up on the elements that work well in logos and should be able to create something totally unique by using other logos as inspiration. Originality is important though as you don't want to infringe on the trademarks of other businesses. You also don't want to be confused with any of your local competitors. It wouldn't hurt to let your logo designer know who your local competitors are and to stress the fact that you don't want a design even remotely similar to what they have. Popular Images for Hair Stylist Logos One approach to logo design is to incorporate an image that people associate with hairdressing. The most common images here are either a pair of scissors or the shape of a woman's face and hair style. While a great designer could pull this off and make it work, these images can look a little tacky and cliched. Think carefully before deciding that this is what you want. A better approach could be to go for a symbol or a more abstract image. You could even go with an image that is totally unrelated if you think it is something that would appeal to your target market, look particularly memorable or suit your location. If your salon bears your name as the owner then you might enhance this kind of personal branding with an image that defines your personality, lifestyle or approach to your work.

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Thursday, March 6, 2014

Logo Design Tips

Logo Design How memorable is your business? It might be your service, your products, or most importantly... your company branding.The elements that go into your company's logo has a significant effect on how successful your business will be in bringing customers in and keeping them coming back. Company branding is predefining everything you business is about.It helps to stick your products and services in the minds of potential customers. Lets give an example to make this easier. You wake up and you ready to run errands for the day. It's a busy Monday afternoon. You know you need to buy groceries, drop the kids off for basketball practice, and pick up the dry cleaning. Around noon you remember you need to get groceries. The thought of food runs through your mind and your empty stomach. Looking for a quick bite to eat, an image of Golden Arches sticks to the back of your mind. McDonalds. Now that's good company branding. A good logo design needs to be:Attractive and easy to read even from a distance,Memorable and elict thoughts that relate to your business. McDonalds uses red and yellow which elict hunger responses,A great tag line that defines your products or services. You've invested all you could into your company name and building products designed to sell. You've even hired the best employees in the community through tough interview processes. Now you need a good logo to wrap it all together in a neat little package in your customer's minds.How memorable is your business? It might be your service, your products, or most importantly... your company branding. The elements that go into your company's logo has a significant effect on how successful your business will be in bringing customers in and keeping them coming back. Company branding is predefining everything you business is about.It helps to stick your products and services in the minds of potential customers. Lets give an example to make this easier. You wake up and you ready to run errands for the day. It's a busy Monday afternoon. You know you need to buy groceries, drop the kids off for basketball practice, and pick up the dry cleaning. Around noon you remember you need to get groceries. The thought of food runs through your mind and your empty stomach. Looking for a quick bite to eat, an image of Golden Arches sticks to the back of your mind. McDonalds. Now that's good company branding.
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