Car Logo Woes

It just is not right. Car gets burgled and it is an ugly sight, scratches and crowbar marks but, only damage is; the hundred twenty-five dollar hood ornament is taken. Having a five-hundred dollar deductible car insurance carrier is really an awful deal when it comes to this kind of damage to your car. Your psyche takes a hit as well. Your brain walks through scenarios of where you can defend yourself somehow, and after a while coming up with an answer short of parking the car in the garage, and leaving it there forever, is hard to do. This sort of scenario is not isolated though, throughout the world, car logos are a hot ticket and people go through all sorts of gyrations to possess them. If you can imagine, the main reason for the heist is to adorn themselves with the emblem on a chain or as the centerpiece for a belt buckle. It is for the sake of having jewelry, the possessing of a status symbol, a piece of high roller society that communicates self-indulgence, this has to be a motivator for more earthly delights gotten the same way. Masses being masses will follow and replicate the same for themselves causing ever more pressure to commoditize the very object that needs to be replaced on the car which only serves the manufacturer in identification and branding. I have to pay how much? How have we come to see ourselves as needing a chain around our necks with car logos attached to them? Seriously, is there not some better way to say you made it than to take the emblem off a car and tie it to your neck? I like Jaguars and Mercedes, but taking the hood ornament and turning it into jewelry is not classy. Are you making a social statement? Get over it and make something of yourself. Car logos, who would have thought they would be so popular? Next time you are out on the town, see how many people you find that are sporting that type of bling and remember it could be your hood ornament around their neck.

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The Stories Behind Car Logos

Indeed, we care about and for cars more than we care for ourselves. And often, the first thing we care about is the brand, symbolized by the logo. Some of these car logos are famous throughout the world, instantly recognizable at a moment's notice. The Mercedes Benz three-pointed star, the Ferrari prancing horse, the Chevrolet bow-tie - they represent the brand wherever there products are found. Here, we present the not-so-well-known stories behind some of these well-known logos, in no particular order. We have intentionally not included logos that are self-explanatory, such as those that include the name (or initial) of the brand - Ford, Honda, etc. Mercedes Benz: Two German car manufacturers, Benz & Cie. and Daimler Motoren Gesellschaft, merged in 1928 giving rise to Daimler Benz Co. The famous three-starred logo was originally designed by Gottlieb Daimler in 1909, and subsequently featured on Daimler Benz cars. After Daimler's death, his partner, Wilhelm Maybach, took over the company and sold many Daimler cars to wealthy businessman Emile Jellinek, who later bankrolled development of a new line of cars named after his daughter Mercedes. Hence, the name. The logo is supposed to represent the brand's "domination of the land, the sea, and the air." Ferrari: The famous Cavallino Rampante or "prancing horse" logo has its origins in a chance meeting between company founder Enzo Ferrari and Countess Paolina, mother of Count Francesco Baracca who had been an ace of the Italian air force and used to paint a horse on the side of his planes. The Countess asked Ferrari to paint a horse on his cars for luck. The black color was used to symbolize grief at Baracca's death in action while the yellow color represented his birthplace of Modena. Chevrolet: The Chevrolet bow-tie logo is one of the simplest, yet most well-known corporate symbols in the world. It was first used in 1913 and there are conflicting stories on its origin. While one theory goes that it was inspired by a wallpaper pattern seen by co-founder William Durant, another says that it represents a Swiss cross in a homage to the origins of the other co-founder Louis Chevrolet. Incidentally, Durant had founded General Motors before he was forced out and established Chevrolet. Dodge: The brand has a new logo since this year, but most people still identify it with the "ram's head" logo. The logo first appeared as a hood ornament in the 1930s. The ram was chosen for its ruggedness, something Dodges have always tried to portray. In fact, so popular did the logo become that Dodge trucks began to be called Rams. Today, it is still used for the spun-off Ram brand. Buick: Not many know that Buick is the oldest American automobile manufacturer. Founded in 1899 by David Dunbar Buick, it was later acquired by William Durant and became the centerpiece of the General Motors conglomerate. The logo was originally a single shield representing Buick's ancestral coat of arms. In 1960, the single shield was replaced by a trio in red, white and blue representing the three cars then in the Buick stable - the LeSabre, Invicta, and Electra. Maserati: This Italian luxury car manufacturer was established in 1914 by the five Maserati brothers Alfieri, Bindo, Carlo, Ettore, and Ernesto, in the town of Bologna. The trident logo was designed by an artist and is based on a sculpture in the Fontana del Nettuno (Fountain of Neptune) at Bologna. Neptune is the Roman God of the Seas and is represented with a trident in his hand. Mitsubishi: The Mitsubishi brand of cars is member of a larger conglomerate that began life as a shipping firm in 1914 and is named after the Japanese words for three diamonds ("mitsu" meaning "three" and "bishi" meaning "water caltrops," also rhomboidal like diamonds). Consequently, the origin of the logo becomes clear. subaru: The name of the company is actually the Japanese translation of the Pleiades star cluster, which also means "to gather together." Subaru is a division of Japanese transportation conglomerate Fuji Heavy Industries (FHI). The name refers to the five companies that joined forces (Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo) to form FHI. The logo represents the cluster. Mazda: The company derives its name from the Persian God Ahura Mazda as well as the name of the founder Jujiro Matsuda. The stylized "M" logo, also known as the "owl" logo, represents Mazda stretching its wings for the future. It may also represent Ahura Mazda, who is often depicted by a flying sun-disk. Audi: The company's name is based on the surname of the founder August Horch, meaning listen - which, when translated into Latin, becomes Audi. Horch had originally founded Horch Automobil-Werke, from where he was forced out before founding Audi in 1899. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. The Audi logo of four intersecting rings represents this merger. Its resemblance to the Olympic logo caused the International Olympic Committee to sue Audi in 1995. Pontiac: GM may have declared its intent to phase out the Pontiac brand by the end of 2010, but its arrowhead logo continues to be highly visible on American roads. The brand was named after Native American leader Chief Pontiac who led a struggle against British occupation in the 18th century. While the earliest Pontiac logo depicted by a Native American chief's headdress, it was updated in 1957 to the currently used American Indian red arrowhead design, also known as the "Dart." BMW: Rounding off this list is drivers' favorite BMW. The abbreviation stands for Bayerische Motoren Werke AG (Bavarian Motor Works). The two-layered circular BMW logo, also described as a roundel, has been interpreted to represent a spinning propeller, considering the company started as a manufacturer of aircraft engines. The white and blue colors represent the official flag of Bavaria, a state in Germany where BMW originated. 

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Car Logos With Wings

The message that any car business trademark wants to convey to its customers is one of speed, dependability, strength and style. Since cars are not only a means of communication anymore but also a symbol of class, style and advancing technology, the faster and stylish they are, the more popular they will be. Hence the same features of style, speed and high quality should be reflected in a car logo as well. The brand mark of a car corporation should be simple enough to be memorable and distinct enough to be differentiated from others. Below mentioned are some of ideas for your car business image. Use animal attributes to symbolize your company features: A car company logo should portray speed, reliability and power. The animals that are perfect to portray that message to the viewers are horses, cheetahs, bears, bulls and eagles because of their grace, strength and intimidating personality. You can use a sprinting horse to signify grace, speed and steadiness or you can use a leaping leopard to represent speed and style. You can also use an eagle's wings in your brand mark to symbolize speed and sharp sightedness or a raging bull to represent competitiveness and strength. Use the corporation name within a ring like structure: The most famous trend in car trademarks is the use of rings. The ring is a symbolization of car wheels and also adds an air of simplicity to the design which is why it is so popular. Since this shape is so flexible, it can be used in a variety of styles. For example you can use the corporation name or initial in a ring or you can put a lot of rings together or within each other creatively to symbolize your brand. You can also add symbols that signify speed and motion in your ring like structure for example; you can add a thunderbolt in the ring or wings of a hawk around the ring to depict speed. You can also use ovals or mandala like patterns to make your car logos distinct from others. Use abstracts of speed and strength in the design: Using abstracts in car firm images is another rising trend. Abstract effects give a subtle feel of the company features that makes the image interesting and eye catching. You can use abstracts of speed and style in your design for example; you can use the company initial or a car illustration with a few horizontal lines to represent speed or use a ribbon effect to symbolize style.

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Car Logos

A car logo is a symbol or text that represents the identity of a particular type of car. Today, the car market is flooded with different brands and models. Car logos will help you to distinguish one brand from another. Logos serve as unique visual marks of identity of a company. They help companies gain product recognition in the world market. In general, logos reflect the individuality of the company. Logos should be simple and thoughtfully designed to appeal the target customer. As cars are speed lovers? vehicles, their logo should have a strong virile look. Commonly, three types of car logos are used - symbol logo, text logo, and combination logo. In symbol logos, special designs or symbols are used to represent the brand. Popular car companies like Citroen, Ferrari, Mercedes, Mitsubishi, Peugeot, Renault, Porsche, Subaru, and Koenigsegg have symbols for their logos. These symbols have ingrained deep into people?s mind all over the world. In text logos, the initials or the names of the companies are written in a particular style. Text logos are used by many famous car companies such as Fiat, Mazda, Toyota, Ford, Volkswagen, and Volvo. Combination logo is a blend of symbols and texts. They place symbols and text in juxtaposition to make memorable logos. Popular car brands like Alfa Romeo, Audi, Maserati, Skoda, Lamborghini, Panoz, Cizeta, Lotus, Rover, and BMW make effective use of symbol-text combinations. Car logos come in different shapes, sizes and colors. Car logo stickers are used as fundraisers for clubs, schools, or teams. Today, car logos appear even on t-shirts, caps, bags and other accessories. A gift item printed with car logos can make a great gift to any speed lover.

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Logo Design Software

A logo is a graphical symbol that is used by organizations, commercial enterprises or even individuals to promote public recognition. The main purpose of creating a logo is to leave an intense impression on the minds of the onlookers. The logo should be representing the image of a firm. It should elucidate the philosophy and values of business. However, it is much challenging to decide that which symbol matches most with your business and niche. The technology has introduced various tools and techniques to create such graphic symbol. Such tools and programs are known as logo design software.Though there are many logo creators available in the market that claim to be reliable, efficient and high quality tools, but credible and authentic logo creator is the one that includes all necessary features. The features that are or should be available in good software are discussed as follows: Availability of hundreds of logo templates.There are pre-defined text styles, like concave text, arc text and others, that can be used according to your choice.You have access to many vector graphic symbols and fonts.To provide special effects to various logo elements, the software contains filters such as metallic, emboss, sharpen, invert, water and grayscale.Special effects included in software, which can be applied to symbols and text, include bevel effects, shadow effects, gradient effects, outline effects and blur effect.In some types of software, you can also import system fonts and use them to create company logos. Some types of software provide multi-lingual support. The software may contain a large number of tools, including arrangement tools such as group & ungroup, color tools such as color picker, transparency options, etc. Color adjustments that are included in the software are - contrast, brightness, hue and saturation. You can apply these adjustments to text, shapes, symbols and images. With logo design software, you can export logos in various formats like BMP, PNG, GIF, JPG, TIFF, Vector EPS and PDF.

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