Logos are the face of a company-from an international one to a small business. Nowadays, having a company or business logo is a must, even for those who started out as a traditional, brick-and-mortar business and branched into online marketing and other transactions. If you are a designer, part of your portfolio may have included logo designs from various clients, from business ones to organizations and other civil society groups.Since online-based businesses are booming, there are clients who will come to you with logo designs that don't work on screen. They will want to you to do something with the logo design they have so it would look good on their web page. Remember that logos are sacred cows-clients are so particular about their logos. To help you out with the client, it is better to sit down with them and discuss about their idea of the logo they want to have first, before making one that would "fit" their web page. Here are a few important questions that you should ask your client.First, ask them the message they want to communicate through their logo design. Of course, the most basic thing to ask is, "What does your company do?" Try to find out who are your client's target market and customer base. Do they want to build name recall? Can you use an acronym of the client's name as your logo design? Always keep in mind that a good logo is aesthetically pleasing, is memorable, and is appropriate to your demographic.Second, ask the clients about their competition. Maybe they have a logo design in mind that looks similar with their competitor's logo. For you to have a definite idea on what logo they want you to make, request for examples of professional, known or not, logos the clients like. Look these over. Ask if the client prefers a certain kind of font or color. Include several samples of layout designs, too. If the clients want a certain type of layout, arrange the elements in a similar fashion over top of the logo design inspiration and see what is working. Third, make some quick sketches of the symbol and typography of the logo your clients have in mind as you discuss it. Think about how the logo will be used. Discuss with your client how people would see it. For example, will the logo be displayed on a big billboard or placed on a website? There are certain design parameters to be followed regarding placements and use. It is best for everyone if your clients understand some of the factors considered in designing a logo.Few logos survive the transition from print to Web. Clients should understand that designing logos is not just a creative process but there is also an element of functional strategy to be considered. It's encouraged that companies should get help from experts and invest on it.
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